If you’re hoping to get someone to sponsor your event, you should write a sponsorship letter. Your letter must be able to convince the sponsor that it’s worth contributing. In this case, you may want to outline the benefits the sponsor gets. Making a well written sponsorship agreement form can make a significant difference for securing the sponsorship.
General Definition of Sponsorship Agreement Form
By definition, a Sponsorship Agreement is a document in which a sponsor gives an opportunity for an influencer to promote the sponsor’s business in order to receive some amount of funds.
There are two main types of sponsor agreements. First, those where the influencer promotes the sponsor’s goods or services and in exchange receives a commission or fee per product sold. Second are those where the sponsor provides a fixed monetary amount for the influencer and in exchange receives publicity or promotion.
In the Agreement, the parties will outline the terms of the relationship. Commonly, these documents will cover what the influencer is expected to do for the promotion.This document is similar to an Affiliate Agreement but different in that sponsorships are generally much closer working relationships than affiliates.
How To Use This Document
This document is functional for sponsorships in which the influencer will be displaying goods in which the sponsor is simply providing.Here, the parties will enter the most simple but important information, which is to identify details of the sponsor and influencer, type of sponsorship, the details of payment, and the specifics requirements of what influencer need to do.
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Sponsor agreements in the United States are covered by multiple governing bodies. Each state’s laws will cover the contract principles. However, relationships between sponsors and influencers are subject to the Federal Trade Commission’s guidelines on endorsements
A sponsorship agreement highlights the details between a sponsor and those who will enforce the obligation. It also highlights service fees, term of the agreement, and liabilities.
Terms of Agreement
- Sponsee Obligations
The Sponsee will give the contribution for this part of the form. The content of this part will depend on the sponsee themselves.
- Sponsor Obligations
The Sponsor agrees to pay the amount of sponsorship fee made payable to sponsee and due on the date of payment.
- Sponsor Trademarks and Materials
The sponsor will give sponsee the right to use the Sponsor’s trade names, logo designs, trademarks, and company descriptions. These assets may be used in any medium of advertising, promotional products, or marketing materials.
The Sponsor will indemnify, defend, and hold the sponsee against any claims relating to content posted on the Sponsor’s respective website, use of Sponsor materials, or use of Sponsor’s logos and/or trademarks.
- Limitation of Liability
In no event shall either party be liable to the other party for any consequential, incidental, indirect, or punitive damages regardless of whether such liability results from breach of contract, breach of warranties, tort, strict liability, or otherwise.
- Term and Termination
This sponsorship agreement form will be valid for the period of starting date to ending date.The Sponsee may terminate this Agreement at any time. In the event that the Sponsee terminates this Agreement, the Sponsee shall refund any fees received and return materials, equipment, hardware, or software loaned at the Sponsor’s expense.
In the case of a disagreement at any point, the parties will refer the matter to an independent arbitrator appointed by mutual agreement.
This Agreement will extend any or all prior oral or written forms of understanding between the Sponsor and Sponsee. This Agreement should not be modified except for when one party may execute amendments and it is signed by both parties.
A sponsorship agreement form will be executed in accordance with the laws of the State that is applicable to be performed entirely within this state.The terms and conditions of the agreement will not be divulged to third party without prior written approval.