Everyone can certainly do a survey, but not everyone can assemble the perfect questionnaire survey form and gather the most from the information collected. Following are some tips and tricks from survey experts in conducting effective surveys, ranging from designing questionnaires, collecting responses, to analyzing data. These tips and tricks can be used easily by everyone in all types of surveys, both manual surveys, online, and telephone surveys.
1. Designing The Questionnaire Survey Form
It all starts with how we design a survey. This is the earliest step and is also the most important step in determining the success of a survey. The most important thing in this step is determining the concrete objectives of the survey. Ask your team first about what the objectives of conducting this survey are.
After that, the demographic targets of the respondents were determined. Pick several people who are the most appropriate to fill out the questionnaire and can provide the desired answers to the questions you had earlier. If it turns out that you have more than one target demographic target, then it is also necessary to make a separate questionnaire for each demographic goal.
For example, a survey wants to find out about the ideal performance of a school. If the researchers want to get answers from students and parents, then it can be interpreted that they have two demographic targets: students and parents. Next, they need to create two separate questionnaires for each demographic target.
After demographic targets are determined, it is necessary to determine the number of respondents who will be needed to answer the survey questionnaire questions. This sample size will greatly affect the accuracy of the final survey results. The larger the sample size used by a survey, the better it will be able to represent the demographic population targeted by the survey.
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2. Designing Survey Questions
In designing the survey questions,make sure the questions asked are clear, concise, not long-winded, so that they are easy to understand. The quality of the questions in the survey questionnaire will largely determine the quality of the responses that will certainly affect the final results of the survey.
Another thing to remember in designing survey questions is to avoid bias in questions. This can be easily done by avoiding personal opinions in survey questions. For example, in asking about the quality a hotel, don’t start the question with a statement stating the certification of the hotel. This will make the respondent biased before answering the question.
It isimportant to use the type of question that is most appropriate in designing the questions. Some popular types of questions to use are multiple choice, rating scale, and essay. The question designer needs to choose which type of question is the most appropriate so that respondents can easily convey their answers, in the shortest amount of time.
For example, it is recommended to use “yes or no” questions. This is because this type of question not only makes it easier for respondents to answer it, but will also facilitate the process of analyzing the answers at the end of the survey process later.
The survey questioners also need to use these types of questions correctly. One of the most common cases is related to the use of scales. The survey questioner needs to be aware that the scale used must be consistent from the beginning to the end of the survey. This is very important especially because it will greatly affect the level of quality of the final survey results.
The final step is to also test the survey questionnaire that has been designed by sending it to several co-workers. Ask for suggestions and criticisms from them regarding the ease of words to understand, the perceived bias, and the types of questions used. Do this until the response given by them is felt quite good.
3. Gathering Response
There are many methods that can be chosen to collect responses from survey questionnaire questions that have been prepared. Starting from slipping the survey on the website, distributing surveys through social media, to using professional services such as Survey Monkey Audience to help the process of finding respondents according to the desired target demographic criteria.
Keep in mind not to forget to always monitor the process of gathering these responses. Always monitor who hasn’t collected their responses. Also check that the response they provide is valid for processing. In the process of collecting responses it is also necessary to determine the ultimate limit, both in the form of the number of responses and the specific date in accordance with survey needs.
4. Analyze the Response
Some types of analysis processes that are used in general are filtering responses according to respondents or certain other criteria, tabulating data, and comparing data. In the online survey process, Survey Monkey provides automated analysis tools that have been tested by experts and used by researchers in the world.
The process involved in analyzing data on responses to the results will vary greatly between surveys, depending on the type of question used. If a survey questionnaire question is well designed, then in general the data analysis process will be easier and faster to do, and the conclusions obtained will be of higher quality.
After reading all these four tips and tricks to assemble the perfect questionnaire survey form, now you are all set to make one of your very own. All you need to do now is keep in mind to always be open for suggestions from your professional partner as some steps might differ from one that you’re obliged to follow.